Study On The Electronic Commerce Of Agricultural Products In Lianzhou City

Lianzhou is located in the northwest of Guangdong Province,the upper reaches of the Beijiang river.Belonging to the mid subtropical monsoon climate,rich in resources,irrigation convenience,adequate lighting,for the development of agricultural production activities provide a good natural environment conditions.In recent years,Lianzhou explore the transformation of business models,invest about 3000000 yuan boost e-commerce development,the establishment of the first electronic commerce association in Qingyuan,launched the "smart city" planning and construction.The government plans to rural areas of agricultural products and e-commerce closely together,it has positive effects on improving the income of the farmers and agricultural products sales,consumer market in rural areas,explore the potential to promote the development of rural areas,ensure the rapid development of agricultural products electronic commerce in Lianzhou city.Through investigation and research methods,this paper analyzes the current situation,existing problems and suggestions for further development of Lianzhou agricultural products e-commerce.The result shows:(1),Lianzhou vigorously promote the development of E-commerce of agricultural products in 2013-2016.At present,there were 2 county-level centers,196 village level "Jingdong" and "rural Taobao" service stations.In 2015,the turnover was 23 million 900 thousand yuan,ranking the forefront of Qingyuan.Lianzhou cabbage growing area and the output increased year by year in 2013-2016,showing a good trend.Lianzhou cabbage planting area and production reached 7867 hectares and 185 thousand tons in 2016.During 2013-2016 years,the total retail sales of consumer goods increased year by year in Lianzhou.In 2016,the total retail sales of consumer goods reached 6 billion 681 million yuan,reach up 31.46% than 2013.(2)The development of electronic commerce of agricultural products in Lianzhou city also has some problems,such as: transportation infrastructure is weak,the high cost of logistics;lack of professional talents of e-commerce;e-commerce platform construction of agricultural products are insufficient;the backward logistics system of E-commerce of agricultural products;agricultural products due to its own characteristics,low degree of standardization.(3)Based on the above analysis,put forward the further development of Lianzhou agricultural products electronic commerce: improve the standardization of agricultural products;to promote the diversification of products and brand characteristics;to strengthen the construction of e-commerce legal system;strengthen the agricultural E-commerce infrastructure construction;e-commerce personnel training;strengthen the construction of agricultural products logistics system;mobile e-commerce development;establishment the enterprise of agricultural products e-commerce service platform.