| The increasingly serious homogenization of products and the rise of service economy,and the value-added space of manufacturing companies that follows the product dominant logic is constantly being eroded.In order to find a new model of value growth,manufacturing companies take service-oriented strategies as guidance and development service business based on product.Finally,they control the high-value by provide customers with “product service package” that integrates products,knowledge and service,and promote the dual effects of the company in the increase in profits and market competitive.However,the existing research shows that,due to the stages and complexity of the service transformation process,some enterprises have not obtained the expected returns,but have a inhibitory effect on the enterprise performance,and the phenomenon of "service paradox" that the service input can not be effectively compensated.The cause may be related to the lack of related resources input and capacity building.Although the existing research has identified the importance of capacity factors to service transformation,there is little concern about how to match and whether the matching relationship is beneficial to improve the performance and promote the transformation and upgrading.Therefore,based on the perspective of capability,this paper explores the ability elements that the service transformation of Chinese manufacturing enterprises should possess,and how the strategy of service transformation and the factors of ability match to realize the service transformation and upgrading.On the basis of relevant theoretical basis and existing literature review,based on the coupling degree of the relationship between product and service,the service transformation strategy of manufacturing enterprises is divided into three types,they are basic,enhanced and integrated solutions.Based on the capability theory to definition service transformation capability,with the help of Meta analysis,puts forward the capability elements of manufacturing enterprise service transformation preliminary.Combined with the theoretical analysis and research assumptions of carrying out capacity requirements in service transformation strategy,a theoretical model of matching relationship between service transformation strategy and capability is constructed.Finally,we select Haier,Leiwo,Xugong as typical service oriented manufacturing enterprises to carry out multi case studies to verify the rationality and reliability of the model.The results of the study show that:(1)Capability building is the key factor to promote the success of service transformation in manufacturing enterprises.Enterprises should rely on capabilities to promote the service process.On the basis of ramming the core manufacturing capability,Chinese manufacturing enterprises should build technical capability,customer problem identification capability,service development capability,resource absorption capability and cooperation synergy capability,and promote service transformation strategy upgrade by matching service transformation strategy type and capability.(2)Service transformation and upgrading of manufacturing enterprises are the result of matching different transformation strategies and capability elements.Basic services are based on manufacturing capability.The implementation of enhanced services needs to further build customer problem identification,service development and technical capability to match.The expansion of integrated services should increase the matching of resource absorption capacity and cooperation synergy capability.(3)The key capability and basic capability play a different role in the implementation of service transformation strategy.Technical ability and resource absorption capability are key capability to promote the transformation and upgrading of the strategy.Manufacturing capability,customer problem identification capability,service development capability and cooperation synergy capability are used as the basic capability to ensure the smooth implementation of service transformation strategy. |
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