Research On A Company Sales Management Based On CRM

Sales is the enterprise realize the profit of the important link target of enterprise,successful sales of significance and has become increasingly important core competitiveness of enterprises an important component.Sales management as the enterprise marketing practice product is the important content of the enterprise management,good enterprise sales management work of enterprise profit has the important practical significance and enterprise managers also sales management put forward higher expectations and requirements.CRM as e-commerce and marketing mutual development of theory,combined with the company is an application strategy and the way of system software,coexist unceasing development,implementation in sales management CRM to customer management,sales management,sales process management and sales diagnosis and analysis and evaluation plays the role of multiple positive and effective.Through the sales module itself SFA and customer relationship marketing,cooperate with marketing and service CRM,enterprise perfecting gradually establish the overall CRM system to satisfy the customer,and around the demand for the center management concept,realize customer value and the maximization of enterprise value.This paper introduces A Company,and based on the general sales management theory,CRM to existing company sales management situation analysis,from sales object management,sales management and sales process management three aspects to existing sales management condition are analyzed and summarized,found that sales management problems and the insufficiency.Aimed at identifying customer value,organize the sales staff to finish the budget and system information island which are this article analyzes the problems,combined the existing CRM system and sales management mode,strengthening the local marketing strategy,optimize the existing CRM system and advocate accelerate form enterprise-level CRM system ideas and solutions.Based on A Company sales management,CRM optimization for this enterprise the future use of CRM system according to sales management and marketing ideas to formulate rational CRM sales strategy provides the theoretical support,but also for other enterprise CRM system application and based on the sales management practice CRM theories provides reference.