Research On The Impact Of The Development Of Circulation Industry On The Upgrading Of Consumption Structure

Beginning in 2014,the Chinese economy has entered the new normal and the increase of economy has slowed down.China should actively adapt to the new normal development and adhere to improve the quality and efficiency of economic development as the center,then they will become the core content of China's economic development in the future.For paying full attention and playing a stimulating effect of consumption on economic growth,at the end of 2015,the state council issued "about actively playing a role of new consumption that leads to speed up the cultivation form new supply and new guidance".This is a comprehensive and systematic policy document of playing leading role in the new consumer,meeting consumer demand and improving people's quality of life in economic development under the new normal.Also it is an overall deployment of giving full play to the leading role of the new consumption,celerating industrial restructuring and upgrading and achieving economic quality and efficiency,which has significant and far-reaching significance.From the analysis of the current situation of consumption,consumer goods consumption of urban and rural residents daily life has been basically saturated,expanding consumer demand mainly depends on the consumption structure so as to protect the overall upgrade.The upgrading of the consumption structure includes three aspects of the consumption structure upgrading,the upgrading of the consumption variety and the consumption concept.The upgrading of the consumption structure covers the basic ideas of the variety and the concept of upgrading.This paper sorts out the related literature material of the consumption upgrade and circulation industry development,and analyzes the current situation of circulation and consumption in our country.Then this paper selects the appropriate indicators to study the relationship between the consumption structure upgrading and the production,circulation and consumption of the three elements in the social reproduction activities,and concludes that the circulation of the main impact on the consumption upgrade.In this paper,the circulation is divided into three aspects:the circulation scale,the circulation efficiency and the structure of distribution channel to look for the key factor influencing the consumption upgrade.Time series analysis shows that different factors have different change trends in upgrading of consumption in different stages of economic development,so as to find support to lead the future consumption upgrade.The structure of this paper is as follows:The first chapter is introduction to introduce the problem.The second chapter is related theories and literature review to comb circulation and consumption upgrading.The third chapter is the current situation and problems of circulation and consumption.Firstly,it introduces the current situation and problems of China circulation industry at present,then it introduces the present situation of consumption upgrading,finally it analyzes the inherent requirement of consumption upgrading.And they pave the way for the following analysis of the role of circulation industry on the consumption upgrade.The fourth chapter is the mechanism of circulation development and consumption upgrade.Firstly,it analyzes the stimulating effect of circulation innovation on consumption.Then,it studies the relationship between circulation and consumption upgrade with the use the theory of social reproduction.At last,this chapter studies the interaction between the factors of circulation and the change of consumption structure.The fifth chapter using time series analysis method makes two empirical studies.First of all,on the basis of the relationship between circulation development and consumption upgrading,the influence of circulation industry on consumption upgrade is the largest through time series analysis in three areas of production,circulation and consumption with 25 years of empirical analysis.On this basis,this chapter analyze the impact of consumption upgrade of the specific circulation factors through the analysis of time series analysis method.The results show that the different aspects of the reproduction of the consumption structure upgrading contribution to the empirical analysis of the stage,the largest impact of the consumption upgrade is circulation efficiency.In the analysis of the evolution of the circulation contribution in the process of consumption structure upgrading,the largest influence of the consumption upgrade is the distribution channel structure.The research conclusion,the rise of the Internet in China and the widespread use of circulation all promote consumption activities.Moreover,they are the same degree of impact on consumption activities.The sixth chapter is the conclusion and policy recommendations.lt concludes the study of the above chapters and puts forward the corresponding policy recommendations.The innovation of this paper is to analyze the obstacles in the consumption structure upgrade.In future,consumption structure upgrades will focus on the need to actively support the internet and use the Internet channel structure to stimulate consumption.Also,through the common development of the Internet online and offline,consumption structure upgrades will break the extensive development model of the expansion of the previous scale to lead the consumer upgrade with a more refined channel innovation and achieve sustained revitalization of China's economy.