Comparative Study On The Development Of Cross-border E-commerce Between China And South Korea In The FTA Context

The development of Cross-border E-commerce is changing the global trade patter-n rapidly.All countries are striving to promote the development of Cross-border E-commerce to take advantage on the new pattern.It is China's first time that E-Commerce been set in FTA as a chapter in order to promote its' development.Though Cross-border E-commerce in both China and Korea are developing rapidly,they are quite different in E-commerce market as well as business models.This paper makes a comparative study on the Cross-border E-commerce devel oping trend between China and South-Korea from macro and micro perspectives,considering the influence of FTA on China-South Korea cross-border e-comme rce cooperation,puts forward proposal for China to promote the development of cross-border e-commerce.Firstly,based on the review of relevant research,this paper studies the influence of cross-border e-commerce on traditional trade cost with the Transaction Cost theory,draws a conclusion that cross-border e-commerce can enliven the international business activities of the small enterprises by reduce their transaction costs and simplify the international trade procedures.Then,this paper makes a comparative study on the cross-border e-commerce developing trend between China and South-Korea from macro and micro perspectives.At the macro level,this paper studies the cross-border e-commerce scale,Import and Export countries,Import and Export products,payment method,logistics mode,Customs Clearance modes and relevant policies.At the micro level,this paper makes a comparative study between the cross-border e-commerce platforms in China and Korea by selecting Ali Express,Gmarket,Tmall and Malltail as examples.Third,this paper studies the influence of FTA on the cross-border e-commerce between China and South-Korea from the aspects of the China-South Korea cross-border e-commerce scale,the cross-border e-commerce transaction costs,the cross-border e-commerce cooperation.Finally,based on the comparative study on the Cross-border E-commerce developing trend and the influence of FTA on China-South Korea Cross-border E-commerce,this paper puts forward proposal for China to promote the development of Cross-border E-commerce.On the one hand,China should take the initiative in making new international trade rules,strengthen strategic docking with "One Belt and One Road",balance the development of Cross-border E-commerce Import and Export,support the construction of overseas warehouse,attach more importance to Cross-border E-commerce statistics collection.On the other hand,the Cross-border E-commerce enterprises in China should make the 4P marketing strategy that fits for South-Korean Cross-border E-commerce market.