Research On Cross-cultural Management Problems And Strategy Of ZD Group Algeria

With the deepening of the reform and opening up policy,active promotion of “One Belt and One Road” initiative,more and more Chinese enterprises start to set up branches,invest and develop projects abroad.During their business operation and management,the transnational enterprises are bound to encounter the culture conflict caused by culture differences,which may eventually impact the realization of their strategical objectives,if not properly disposed.Therefore,it is significant for the transnational enterprises to engage effective management over the cultural differences.In view of this,combined with the case study of Algeria Branch Company of Zhongding International Construction Group Co.Ltd(hereinafter referred to as ZD Group Algeria),this thesis believes it is necessary to study the problems in cross-cultural management of ZD Group Algeria,discusses the impact of culture differences to the management of transnational enterprises and proposes coping strategies and suggestions.First of all,this thesis introduces the mainstream theories in the cross-cultural management study and the study status at home and abroad,so as to lay down the theoretical foundation of the study.Through interviews to some staff of ZD Group Algeria with ample oversea working experience in management and specific cases,this thesis presents a general picture of the cross-cultural management in ZD Group Algeria.It identifies the causes of cross-cultural problems,that is,insufficient knowledge on cultural differences and cross-cultural management,incompetence on cultural integration and relatively low level on human resource management,based on inductive analysis.Hereby it put forward the viewpoints on improving cross-cultural management ability through establishing sound cross-cultural management concept,establish common values,appropriate enterprise cultural system,boosting human resource localization,modifying incentive mechanism,implementing effective cross-cultural training and communication,and then strengthen the “soft power” of the company in global competition to prompt a long-term development in Algeria.