For The Asean Countries, Chinese Enterprises Cross-cultural Management Research

Any nation's culture owns its particularity, continuity, and non-materiality. It is the differences of languages, traditions, characters and life styles made the diversities of the nations and their cultures. This embodies that cultural differences objectively exist in a cross-nation running enterprise during the process of management and practice. Such cross-nation running enterprises inevitably suffer the impacts and challenges from other culture(s).With the establishing of China-ASEAN Free Trade Zone, the economical and trade relationship between China (especially Yunnan Province) and ASEAN nations is increasingly tied up, and, the moving pace of Chinese enterprises' stride out to strategy is getting faster. But the stride out to strategy by no means the same as stride into.The Chinese culture and the culture of ASEAN members can be considered as affinitive. They are identified with the same oriental culture system and hold the most similarity in recognizing the world out side, dealing with the social problems, as well as the behavior criteria and the thinking method. However, the cultural differences between China and ASEAN members are still there because of the diversity of the history and environment, and the particularity of fertility and practice. This result in the obvious differences between the managers and staff in a multinational enterprise whether it is from China or ASEAN. With no effective cross-culture management, a multinational enterprise's internal consumption inevitably rise up, it's running cost increases and finally, may result in the failure of its cross-nation running.According to the analysis of the cultural difference between China and the ASEAN members, its two-edged character and its influence to the multinational enterprise, this essay introduces an effective measure, cross-culture management. Based on the current management situation of Chinese enterprises who is trying to stride out to ASEAN nations, a cross-culture management model - gradually cultural integrating model - is explored. The concrete tactic of implementing cross-culture management is also discussed in this assay.