Study On Tourist Revisit Of The Yancheng Chunqiu Amusement Land In Changzhou City

Since 1989 China Shenzhen "Splendid China" the first theme park opened,the country also have specific to the use of local resources to create a distinctive theme park,in addition to the foreign theme park have also joined the tourism service industry,to seize the tourism market,Disney park opened in Shanghai in 2016.Tourism not only promotes the growth of economic benefits,but also produces a higher value of social benefits,increasing government revenue,providing employment opportunities to meet the growing material and cultural needs of the people.However,according to statistics,a lot of theme parks in the state of loss,after a short period of high value-added investment,the theme park has become one of the serious problems after the wave of development.The reason lies in the unreasonable planning,marketing and management experience poor weak due to less traffic,if the theme park to achieve economic benefits must maintain the stability of the passenger flow,general theme park opened in the early visitors more,but the preservation period,there may be continuous downhill,less flow.So how to maintain the flow of tourists is the most important problem facing the theme park management,grasp the needs of tourists can improve the satisfaction of tourists to the amusement park,so as to improve the willingness to revisit.It is necessary to study the theme park tourists revisit intention.Changzhou city as a cultural city with a long history,in the government under the guidance of the traditional geographical and historical and cultural resources,high-tech organic combination,making the theme park cultural theme presents diversified development trends,the current Changzhou City Theme Park Spring City Park,the dinosaur park,joyland,diversification of the theme park to become Changzhou city novel creative cultural industry,not only to promote the spread of Changzhou City,the development of economy and culture,more become a city brand,also let visitors know more knowledge,traditional culture,culture and life combine to do.The Changzhou historical culture and folk customs as the theme of the flooded city of Spring Park as theresearch object,this paper selected the theme park in Changzhou city as the research object,to analyze the tourists revisit model through the questionnaire survey from the theme park theme atmosphere,service four aspects,the theme of the project application and service quality evaluation is constructed tourists revisit intention.First,the basic characteristics of Changzhou City Spring Park tourists revisit was analyzed,found that visitors have embodied the characteristics in age,education,income and occupation.Then,the descriptive statistical analysis from the main theme atmosphere,quality project and service facilities,the theme park acceptance of the study found that the theme of Paradise project approval is the highest,followed by the theme atmosphere,and then the service facilities and service quality acceptance of the lowest,so the flooded city of spring park has greatly improved in space the quality of service and service facilities.Finally,the theme of project,theme atmosphere,service quality,service facilities and tourist characteristics as the influencing factors of the regression analysis,the study found that the quality of service,service facilities,theme atmosphere and theme of the project will have an impact on the willingness to return,and the impact strength are enhanced;and the main characteristics of tourists now will affect the age and income effect on the willingness to revisit,gender,level of education and occupation had no effect on the willingness to revisit.According to the research conclusion puts forward to promote the theme park revisit the advice: reasonable arrangements for the project,to strengthen the theme theme to create atmosphere,improve service quality,improve the park park service facilities.