A Survey Research On China-thailand Cross-border E-commerce

With the development of Internet technology,cross-border e-commerce has become a new trade industry in the world.It is an unstoppable trend to expand the cross-border e-commerce as the increase of trade among countries.In recent years,Chinese cross-border e-commerce has developed rapidly and the scale of transaction continued to expand,contributing a higher proportion on value of import and export.The trading volume of Chinese cross-border e-commerce reached 6.3 trillion RMB in2016,and the e-commerce between China and Thailand has also gradually developed.Thailand,as the logistics,trade and finance center of China-ASEAN under “One Belt,One Road”,is geographically located in the heartland of the ASEAN region,connecting China and ASEAN market,with an enormous development opportunities in cross-border e-commerce between China and Thailand.With the continuous expansion of Sino-Thai trade,cross-border e-commerce plays a more and more important role in business and trade between the two countries.At present,e-commerce in Chinese domestic market is entered into a saturation period,while it’s an emerging market at initial development stage with a moderate competition between e-commerce platforms in Southeast Asia region.Cross-border e-commerce in Thailand develops relatively late,but Thai authority also finds cross-border ecommerce is of a huge development potential.The e-commerce volume in Thailand rose 15% in 2016,to 230~240 billion THB.Thailand is also actively promoting the development of e-commerce and cross-border e-commerce for the past few years.Based on the relevant literature,this paper finds that there are few researches on the cross-border e-commerce between China and Thailand and also a few analyzes on the development and problems of Sino-Thai cross-border e-commerce.The author uses the opportunity of internship in Thailand to carry out a field survey and research on the development process,transaction scale,trading platform,trading commodity,payment method,logistics,laws and regulations of cross-border e-commerce in Thailand from a local people’s perspective.Meanwhile,the author designs a questionnaire against Thai consumers who are participating in cross-border online shopping in four aspects including personal basic information,personal online shopping situation,logistics and transport as well as cross-border online shopping services.Through a case study of Thai largest cross-border e-commerce platform-Lazada,this paper gives a brief introduction to Lazada and its operation status.In addition,the author personally experiences shopping on Lazada.Through statistical analysis,the paper finds there are still some restricted factors in logistics,payment,laws and regulations,network infrastructure and other aspects in current development of Sino-Thai cross-border e-commerce,and that Sino-Thai cross-border e-commerce as a new commercial form presents a huge opportunity with the continue pushing by “One Belt,One Road”.On this basis,the author puts forward some suggestions on how to speed up the development of cross-border e-commerce between China and Thailand,which gives a enlightenment to relevant departments,enterprises and individuals on how to further expand Sino-Thai cross-border e-commerce.