The Research On The Depth Experience Of RBD Tourists Based On The Historic And Cultural Transformation Of Old City

In recent years,with the rapid development of social economy,urban recreational business district plays an indispensable role in the city.As a new type of commercial space in city,the RBD of the historical and cultural transformation of Old City plays its uniqueness in urban space,which plays a role in stimulating people's consumption,integrating urban traffic,extending historical context,increasing shopping experience and promoting the development of urban economy.Therefore,the research on the depth experience of the RBD tourists in the historical and cultural transformation area of the old City will have great significance both in theory and in reality.This paper takes the consumption pattern as the breakthrough point,expounds the emergence and development course of RBD in the experience economy era,thus defining the research object and direction.This paper gives an overview of the RBD concept of the historical and cultural transformation area of RBD and the RBD of Old City,and analyzes the problems existing in the real development of the historical and cultural transformation zone type RBD in the Old City.Then,the author expounds the experiential space of RBD.The experiential commercial space,experiential economy,experiential consumption and their interrelationship are illustrated in detail.The author emphases the building of the depth experience space of the RBD.In this paper,the topic classification of scene construction and the analysis of every angle of deepening visitors ' experience are explained in detail.In the following,the author studies three typical cases of Shandong province and chooses Zhucheng Qingming River Park,Jinan Generous Street and the Shihuyuan RBD as a comparative study of the urban recreational business district,which are typical of the historic and cultural transformation of Old City.The author tries to put forward the conceptual model of RBD visitors ' experience in the historical and cultural transformation area of Old City,and combines the theoretical system of the former to analyze three RBD.Firstly,the variance analysis is carried out,and the difference of pleasure degree of three RBD experience is obtained.Then,through the analysis of factor analysis,the author constructs the experiential structure model of these three RBDs and analyzes how the different characteristic factors affect the experience satisfaction and pleasure degree of the RBD and the interrelation between the factors.Finally,the author put forward the way to improve the quality of theblock space of enhancing the tourist experience,so as to give enlightenment to the development of the national RBD in Shandong province,but also in the whole China.