Experience Tourism Kunming Urban Recreational Business District (RBD)

After experiencing product economy era and service economy age, humaneconomic development has entered the era of experience economy,current and futuresocio-economic development backbone will be experience economy which supportedby experience industry.At the same time, China’s per capita GDP reached$6,100in2012, tourism consumption has gradually upgraded from a single sightseeing tourismto a comprehensive experience leisure tourism.In addition, with the development ofurban economy and modernization construction, the city has double functions astourist market and tourist destinations, and lead to urban comprehensive recreationalspace-urban Recreational Business District (Recreational Business District, the fulltext RBD) which is an episode of sightseeing, recreation, shopping, catering, andother forms of consumption in one of the city industrial agglomeration area.AndKunming as a well-known international leisure tourism city, the city has a profoundhistorical and cultural background, extensive leisure travel market, bridgeheadstrategy, and urban circle construction of Yunnan bring infinite opportunities, bothfrom the market demand and internal or external environment of Kunming citytourism, especially the urban RBD development is a new starting point of the tourismindustry development.Article points three parts—theory research, empirical research and conclusion,from two aspects of theory and practice doing research of Kunming city RBD tourismexperience.First, the theoretical analysis elaborates city the RBD tourism experience by thebackground, research significance, research content, and summary of the researchprogress at home and abroad on urban RBD travel experience, forming the frameworkof the of Kunming City RBD travel experience research construction.On this basis,introduced the concept of urban RBD,the tourist experience and related theory Andcombining the relevant theories and Kunming city development presentsituation,build the construction of Kunming city RBD judge system and Kunming city RBD tourism experience evaluation system. At the same time,design questionnaireaccording to Kunming city RBD tourism experience evaluation system to prepare forempirical analysis.Secondly, empirical analysis part through several cities of Kunming RBD samplearea selection, introduction, survey, sample Area City RBD decision, combined withthe previously built Kunming City RBD travel experience evaluation system from theexternal environment satisfaction degree, personal degree of integration, the overalldegree of smooth cool for data analysis, and explain the relevant conclusions.Second, the empirical analysis through selecting, introducing and doingquestionnaire survey on Kunming urban RBD several sample areas to carry on thesample area city RBD judge standard.Combined with the building above to do theKunming city RBD evaluation system of tourism experience, do data analysis on theexternal environment, the degree of personal integration and smooth, and explainsrelated conclusions.Finally, conclusion entered from urban planning, tourism planning, culturalheritage, puts forward “Mine characteristic historical and cultural context, promoteleisure attraction as the core; With rich commercial development, improve the urbansystem to support;to highlight the local characteristics and set up the distinctivetheme of representational",the ascension path from "soul" to "bone" then to "skin",the countermeasure of Kunming city RBD traveling experience quality analysis. Andthe full text summary,further research prospect.Main conclusions include the following aspects:Kunming urban RBD externalsatisfaction level is higher; the main driver of development from the shopping andrestaurants,and recreation, entertainment products, public facilities and so on needs tobe improved; the most obvious effect on personal experience is the effect of externalpublicity; upgrade Kunming urban RBD experience quality by digging into culturalvalue of the leisure attractions and the core spirit-characteristic features andperfecting "booster" of shopping, catering.