Research On Development Strategy Of Jianlong Iron And Steel Group

With the continuous progress of the times,the Iron and Steel New Deal on the private iron and steel enterprises is a difficult change in the development of the industry,the state-owned iron and steel enterprises have merged restructuring,strong combination,such as Anshan Iron and Steel and Benxi Iron and Steel Group merged into "saddle of the Iron and Steel Group",Shares or mergers and acquisitions,the limelight is increasingly fierce,the restructuring of the battle to private enterprises caused no small pressure,the future development is unknown.And in the development of China's economy at the same time also make the demand for the steel market has been significantly improved,so the steel industry's capacity rose rapidly.In recent years,China's iron and steel industry regulation are also in full swing,private iron and steel enterprises to become the focus of rectification goals.Of more and more intense market competition,private enterprises in the steel industry must have a strategic plan for their own development.Therefore,this paper focuses on the development strategy of Jianlong Iron and Steel Group as the center,hoping to be able to provide some ideas and suggestions for all private iron and steel enterprises through Jianlong Steel.China's iron and steel enterprises at this stage is divided into both state-owned and private forms,private iron and steel enterprises in the development of a large space,while competition is also very intense,private iron and steel enterprises,the external environment changes should be considered full,Historical experience tells us that where there is a chance there must be a challenge,the enterprise is also a problem,we have to be prepared,well prepared.In this paper,through the analysis of Jianlong Iron and Steel Company,the implementation of strategic selection and judgment,Jianlong Iron and Steel Company proposed a feasible proposal for other private enterprises also has to reference.In the study,the author based on the theory of strategic management,focusing on Jianlong Iron and Steel Group's external environment,competitive structure and other aspects of analysis and discussion,and Jianlong steel internal situation of a detailed understanding,and the use of SWOT analysis The advantages of Jianlong Iron and Steel Group(integration of upstream and downstream resources of all kinds of strong,resource protection,some products in the market share is high,with strong research and development capabilities,management mode is more advanced,the company internal information And the inferiority of the enterprise(such as the lack of human resources,such as the lack of human resources,corporate financing channels are few,the product in the international market marketing capacity is weak),opportunities(China's overall economic growth driven steel market demand,steel industry structure exists Irrational,high value-added products demand,large-scale enterprises are gradually eliminated,the market competition will be more orderly,the state of the northeast and other old industrial base has a favorable policy)and threats(China's overall economic growth led the steel market Demand,the iron and steel industry structure is irrational,high value of the product with high value,large-scale enterprises are gradually eliminated,the market competition will be more orderly,the state of the northeast and other old industrial base has a favorable policy).And through the relevant analysis of the internal environment,outlined the future prospects of Jianlong Iron and steel to determine the core values of Jianlong Iron and Steel,Jianlong Steel's future development goals and focus on Jianlong's development strategy for the implementation of the problem,From the preparation of funds,the expansion of enterprise scale,the optimization of product structure,the development of high-tech,the protection of resource supply,the innovation of management mode,the improvement of human resources and other basic management,and the corporate culture Implementation measures.