Research On Incentive Effect Evaluation Index System Of E-commerce Innovation Team

Nowadays,with the rapid development and continuous development of science and technology,market competition become more intense,technological innovation is a strategic support to improve the social productive forces and overall national strength.Its multiplier effect can be achieved through technology penetration of improving the quality of economic growth in china.When the innovation driven becoming the new engine of the new normal,the enterprise must regard innovation as a strategic foothold in order to adapt to the fierce market competition.The innovation team is an important form of cultivating enterprise innovative talents.To incentive innovative team scientificly can stimulate the enthusiasm of innovation team members and promote the knowledge and skills of the team members.As a result,scientific incentives can promote the improvement of innovation ability.Under this background,It is urgent to innovate enterprise innovation team incentives and improve the working enthusiasm and initiative of enterprise innovation team members and the level of innovation.E-commerce service industry is an important part of modern service industry,which has developed rapidly in recent years.As a modern form of organization,the team is widely used in the e-commerce service industry.The innovation team's overall innovation performance is closely related to the individual contribution of the team members and team cooperation ability.The individual contribution and cooperative behavior is the key to stimulate the innovation team.Service innovation team members have the general characteristics of knowledge workers,at the same time,because of its team work environment and service innovation target and other reasons,Team motivation will be more complex.This paper is based on the definition of the concept of e-commerce innovation team and analysis of incentive effect evaluation.This paper constitutes an evaluation index system on the incentive of innovation team and applies this evaluation index system to evaluate the actual incentive effect and comes up with the improvement suggestions for the shortage.The main contents of this paper include:Firstly,summarizing and analyzing the current situation of domestic and foreign research about innovation team and team motivation and incentive effect evaluation.We find that domestic research on enterprise innovation team incentive has less than foreign and the research on evaluation of incentive effect of innovation team is much more less.So this paper will regard enterprise innovation team motivation effect as the research point;Secondly,through defining the concept of electronic commerce innovation team,researching the team motivation theory,innovation team motivation theory and incentive effect evaluation theory to establish the theoretical basis;this paper established incentive evaluation index system from two aspects,such as the completion of team task and team members' job satisfaction;Then taking M enterprise as an example to evaluate the incentive of the innovation team for a practical application:Take G1 method to determine the weights of the evaluation index system;Use fuzzy evaluation method to evaluate the incentive of M enterprise's innovation team;Finally,Analyze the incentive of M enterprise's innovation team specificly and propose some specific suggestions for the shortage of improve way.