Tencent Has Implemented Research On "IP" Full Copyright Development

Whether from the international or domestic perspective,for the "IP"development are in a booming stage,the domestic,"IP" as the core of the industrial chain is taking shape,a large number of enterprises and capital have entered the Council,especially Tencent,Ali Baba-based Internet companies;foreign,through decades of operation,has formed a more stable market competition,there have been a number of representative enterprises,to explore a more mature system of development models and mechanisms.With the deepening of the understanding of knowledge rights,as well as the excavation of commercial value,copyright development began to "full copyright" in the direction of development.This paper aims to explore Tencent's practice of "IP" full copyright development,trying to provide some reference and experience for other market participants to avoid possible risks such as market and law through the case analysis of Tencent.This paper is divided into four chapters,the introduction part,respectively,introduced the concept of IP,attributes and organization,as well as the concept of full copyright development and overseas operation,to the full text of the argument to make the bedding;Chapter 1,Tencent business structure from the start,Introduced Tencent IP full copyright development strategy adopted-the basic situation of pan-entertainment strategy,and then Tencent IP full copyright development of the status quo and the external environment for analysis.In the second chapter,this chapter from the "access to resources," the development of Tencent literature,film and television,animation,games,four business platform construction,the environment is starting from the outside,highlighting the opportunities and challenges facing Tencent;"and" derivative develop "two dimensions,the elements Tencent full copyright development model,summed up the whole copyright Tencent three modes of IP development,and were SWOT analysis and development strategy developed three models;the first three chapters,this chapter describes Tencent full copyright exists in the development of IP,including IP resource acquisition mode drawbacks,the lack of classic content,lack of media operations end,multi insufficient liquidity,lack of corporate brand management and degree of internationalization,Tencent then analyze revelation given both positive and negative;the fourth chapter,this chapter is full copyright IP developed a number of recommendations,including the development of relevant plans and policies,building elements full copyright exploitation of resources trading services platform,enterprise access,business ecosystem,enterprise resource configuration capabilities,production process,risk diversification and product supervision Provide a reference for the cultural market other companies.