Research On The Strategy For Bank Of Weifang

The development strategy of Bank of Weifang is influenced by the external environment of Bank of Weifang and the ability of its key resources.Firstly,the PEST analysis model is used in this paper to analyze the external macroeconomic factors for the Bank of Weifang.Including political and legal environment,economic environment,social and cultural environment and industry technology environment.The analysis of the overall system of the current economic situation in China,the financial industry policy factor,the social and cultural development and the application of Internet technology in the financial field.Furtherly,the auther analyzed the competition pattern of the financial market in Weifang,and made the competition environment of the Bank of Weifang clear.Secondly,according to the current situation of Bank of Weifang from the establishment of the development so far.Using SWOT analysis model to analyze the potential opportunities and threats in the present situation of Bank of Weifang and its potential opportunities in the future development.And Furtherly,summarized the possible choices of the future development strategy of Bank of Weifang.The strategic positioning of the future development of Bank of Weifang is systematically formulated: External development strategy(Including customer positioning,regional positioning,industry positioning and social positioning)and Internal development strategy positioning(Including shareholder return positioning,employee development positioning).Starting from the development strategy of Bank of Weifang,Three development strategies for the present and the future are formulated including regional expansion strategy,business development strategy and capital replenishment strategy.The paper provides the relevant supporting measures of the strategy implementation of the Bank of Weifang,including human resources,marketing ability,service ability and risk management and control construction,which was in order to carry out the development strategy of Bank of Weifang.Then the management security system construction will provide strong support for the future development of Bank of Weifang's strategic transformation.