The Research Of The Mingxing Electric's Development Strategy

The current domestic economic situation is complex,China's economy will tend towards L-shaped growth without interruption,the downward economic are under great pressure.The reform of state-owned enterprises,the reform of the supply front,especially the comprehensively deepening reform of electric power system is doom to make a profound change and impact to power system.To every China power supply company,it is a big problem how to survive and expand in this fast changing situation.The Suining city in the central of Sichuan province is accelerating development,it is famous for Western Watertown and Guanyin hometown.The Sichuan MingXing electric power CO.,LTD.was controlled by the State Grid Sichuan electric power company.the MingXing electric own the electric power,water and gas network for public services,it also promote a diversified economy,include hotel,mining industry etc.the MingXing electric development all the way ups and downs.Especially in the early years of the new century,the company lost the golden period of development.Since the State Grid becoming a shareholder,the MingXing electric take the road of and technology and start a new undertaking.It is a very important topic to the MingXing electric that need to deliberate and investigate,how to set up,develop and beyond in the face of opportunity and challenge.At first,the paper introduces the general situation,actuality and problems of the MingXing electric,put forward some of the papers need to study the content.In the second part,the external circumstance is researched,mainly used political analysis,economic analysis,society analysis,technology developing trend analysis.The internal circumstance is analysis in the third part,it analyzes the main advantages and bad situatons that the MingXing electric owned from the electric power network,the water supply network,marketing,service,human resource,finance,and technology etc.The last,the paper brings forward the company's development strategy objectives and discussed the direction of strategic implementation of the MingXing electric,according to the SWOT analysis.