Research On The Development Strategy Of Vertical Integration Of A Real Estate Company

The well-known sociologist Maslow's theory of needs hierarchy reflects that housing is one of the most basic needs of human survival.Since ancient times,China has also advocated people to live in peace,people's livelihood first.The development level of the real estate industry is one of the important indicators to measure the economic development of a country.The real estate industry has the characteristics of large investment,long cycle,many production links,management intensive and high risk.In the national economic development it plays the role of a leading and pillar and pilot,pulling the whole body.At this stage,in view of the overheating of the real estate market,the government has introduced a series of macro-control policies,and the intensity of control has been continuously strengthened.The purpose is to guide the healthy and sustainable development of the real estate market.In the real estate market reshuffle situation,the future market concentration will continue to improve and the market structure will continue to optimize.Survival of the fittest,the poor out.Many real estate companies began to explore the vertical integration of the development model to obtain the sustainable development of enterprises space.In this paper,A real estate company as the main research object,to the vertical integration as the theoretical basis and contact the real estate market real-time data,the use of strategic management theory,and PEST model,five force analysis model,SWOT analysis method,etc.Analysis and evaluation of A real estate company is facing the internal and external environment,resource status and its own advantages and disadvantages,the core competencies.etc.Put forward the ways of implementation of Areal estate company's vertical integration strategy as well as the existence of the problem solution.In addition.For the implementation of vertical integration strategy to provide relevant safeguards.from the enteiprise internal strategy implementation of the organizational structure,optimum allocation of organization person,enterprise culture construction,performance appraisal.All of these forms the basis for the effective development of the vertical integration strategy of A real estate company.In this paper,the research on the vertical integration development strategy of A real estate company can not only provide the guiding role for the analysis and revision of the vertical integration strategy of A real estate company,but also has some reference significance for the strategic development of other enterprises.