Research On Rural Electric Power Marketing In Taishun Of Zhejiang

In the face of the rural electric power market,China's electric power companies are constantly deepening the reform of the rural power market,exploring the rural power market and rural social and economic health and harmonious development of the path and mode.Under the impetus of the new socialist countryside construction and the new urbanization construction,the rural electricity market is booming.With the deepening of power market reform,as a direct supply of electricity to face the consumer market,how to maintain economic and social security,stability,under the premise of adapting to this trend,to adopt a strong marketing strategy for effective protection of the market and Cultivate and realize the long-term goal of expanding the sales of electric power products and promoting the development of enterprises,which is an important and urgent task of power supply enterprises.Based on this background,this paper,Taishun County,Zhejiang Province,for example,rural power market and its marketing investigation,research and analysis,and put forward targeted marketing recommendations.In this paper,literature analysis,practice survey,case method,for the current stage of Taishun County,Zhejiang Province,the status of rural power market analysis and research.The full text is divided into five parts:The first part includes the introduction and the theory foundation,the research background,the research significance and the research method of this subject,describes the related theories and reviews the related literature extensively,and then describes the main theories involved in this thesis.The second part is the Economy,nature,science and technology and policy environment of Taishun county rural electric power market,and analyze the characteristics of rural power market in Taishun county.The third part analyzes the current situation of rural electric power marketing in Taishun county.Is the Taishun rural power market marketing problems,through the investigation and study,collecting a large number of data,detailed summary and description of the main problems for the marketing proposals behind the support;The fourth part is the advanced experience of Thailand This paper analyzes the rural electric power marketing reform of Cangxian in Hebei Province,Dongtou County of Zhejiang Province and Wuyi County of Hebei Province,and obtains the experience and inspiration.The fifth part is the positioning and marketing of Taishun Rural Electricity Market Combination strategy,combined with the above analysis,the subdivision of Taishun rural power market and the target market to determine,and put forward targeted marketing mix strategy.