Analysis On The Development Of China’s Cross Border E-Commerce From The Perspective Of The Export Trade Transformation

The U.S.Subprime Crisis in 2008 had caused great shock to the whole world.The economy has not yet get rid of the influence of economic crisis completely with an continuous economic slump.World trade in goods and services trade is slow growth.The global trade growth is slowing down.As we can see,the traditional export trade has exposed many problems.Suffering from the lack of external demand,the gradual disappearance of the traditional factors of production cost advantage and frequent trade friction,the export trade is faced with barriers to trade and overall growth outlook is not optimistic.Based on the "Internet + foreign trade" model,the cross-border e-commerce catered to the new situation of export trade orders and product demand for personalized features.The cross-border e-commerce has developed rapidly in recent years.With an average annual growth rate of more than 30%,it has become the new gripper for export trade transformation and upgrading.Cross-border e-commerce breakthrough in the restrictions in space via the internet means.Consequently,it reduced transaction costs and circulation costs greatly.Also,the cross-border logistics can’t satisfy the needs of its rapid development.Dispute settlement mechanism at the same time lack,lack of professional talents and financial support is not perfect,the sustainable development of cross-border e-commerce is restricted by multiple factors.Based on the perspective transformation of export,this paper analysis the cross-border e-commerce characteristics,development status and trend of research to develop the role of cross-border e-commerce promote transformation and upgrading of export trade way and strategy.Cross-border e-commerce from the export trade,can promote the transformation of export trade,as well as passive benefit and the optimization of export trade.Cross-border e-commerce can reduce transaction costs,convenient export enterprise optimize the integration of supply chain,participate in international competition in the market for small and medium enterprises at the same time provide a platform to promote transformation and upgrading of export trade.According to the development of the export trade and the existing problems in the development of cross-border e-commerce,this paper promote the transformation of the export trade strategy are put forward.To guide the cross-border e-commerce continues to high-speed development can upgrade to overcome the limiting factors,build innovation environment,improve the enterprise management service strategy and cross-border e-commerce infrastructure construction four aspects to begin.To overcome the limiting factors to guide the cross-border e-commerce development from the construction of logistics,the dispute settlement mechanism,improve customs clearance efficiency,financial support and personnel training,etc;Build innovation upgrade environment need to encourage innovation,promote the reform of factor market,reduce the enterprise cost,improve product quality,foster new competitive advantages;Improve the enterprise management service strategy require companies to establish brand awareness,provides the high quality of high value-added products;To speed up infrastructure construction including network infrastructure construction and the construction of e-commerce industrial park.Through the guidance of the above four aspects of the coordinated development,cross-border development of e-commerce,help trade transformation and upgrading.