China Mobile Jilin Company's Main Business APP Marketing Strategy Research

Along with the rapid development of mobile Internet technology,the rapid expansion in the Smartphone has led to the rapid growth of mobile APP.The surfing habits of people gradually from computer PC to mobile phone APP to the client.According to the China Internet development statistics report shows that our country is to concentrate in mobile terminal users of Internet equipment,mobile phones become the main factors of drive Internet scale growth.As of December 2016,731 million,China's netizens is equal to the total population of Europe,the Internet penetration rate reached 53.2%,of which 695 million Internet users via mobile Internet,accounted for 95.1%.Large user base to promote more rapid development of the APP.In this context,the APP application of mobile client software,will bring immeasurable role.APP is based on original + H5 page,in the form of android and i OS version,more public users based on service marketing.Domestic APP is in the stage of rapid growth.The APP application software has become a force in the mobile Internet market potential.Today have emerged a large number of excellent APP electricity companies,such as Taobao,Jingdong,We Chat client.With Alibaba's Taobao mall in 2009 to build the double tenth of a shopping day,year after year in the sales miracle.Taobao shop a turnover of 120.7 billion yuan in 2016,in which wireless turnover accounted for 81.87%,people through the online shopping consumer channels has been changed.Based on the China mobile Jilin company as entity object of study,analysis of the current mobile companies in the context of the mobile Internet era,the main business marketing present situation and the difficulties faced by,at the same time combined with himself in China mobile group Jilin co.,LTD.,electronic channels operating experience,fix attention on the most popular APP client marketing mode,main business APP marketing strategy for China mobile Jilin company,raise China mobile business sales revenue,enhance brand popularity and influence.This article mainly from the China mobile Jilin company's main business APP marketing external environment analysis,marketing situation and researches in target market selection and positioning,and fully demonstrates the necessity of China mobile,the company's main business APP marketing,marketing strategy and develop the main business APP,from marketing idea transformation,improve the APP entrance flow,enhance the user experience type marketing and perfect the external projects docking four aspects to develop countermeasure,to ensure that the APP marketing to obtain good results.This paper innovation points: highlight the Internet marketing,take advantage of the APP marketing,will China mobile Jilin company's main business has troubled the traditional marketing model transformation research,main business APP marketing strategy for China mobile Jilin company,raise China mobile business sales revenue,enhance brand popularity and influence.As well as other industry also faces transformation pressure of enterprises to provide some reference.