| Based on the research results of strategic management and innovation,this paper analyzes the impact of China's economic development situation,policy changes and the rapid development of various high-tech industries on the traditional state-owned enterprises,and the state-owned traditional culture enterprises can choose what kind of strategic development model.Through the traditional state-owned enterprises of traditional state-owned enterprises from the bottleneck to break through the inherent business ideas and actively seek to develop as a typical case,analysis and exploration of J's strategic transformation and development model,and sum up its successful experience,so as to provide other enterprises in the industry Reference function.This paper first briefly introduces the development bottleneck and the survival and development of J Company and its development in China's economic development process,and then draws the necessity of research on J strategic transformation.Then,this paper analyzes the changes of the external environment faced by J Company,analyzes the macro environment and the industry environment and the problems faced by J Company in the development,and combines the strategic management and innovation theory,using SWOT analysis method to The advantages and disadvantages of the external threats and opportunities facing the four aspects of in-depth analysis.Fully illustrating the J's strategic transformation is to seek survival and development of the inevitable trend.Finally,this article through a detailed description of the typical case-J to break through fixed-minded development,that is,J company's strategic transformation strategy and implementation of the program,from the in-depth analysis of J company's strategic transformation ideas and specific initiatives,summarized company's strategic transformation of the successful experience to give other state-owned traditional cultural enterprises inspiration. |
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