Company K O2O Business Model Innovation Research

With the rapid development of the Internet era,global,multi mode electronic commerce development began gradually formed,B2 C,B2B,C2 C,P2P,O2O and other different modes of e-commerce platform to achieve rapid and effective docking of supply and demand,breaking the limit and the spread of information of regional restrictions,to its important influence on the development of the global economic structure.First of all,the formation of e-commerce to promote the transformation of China's economic structure,improve the traditional market economy structure of China's problems in the traditional economic structure,the development of enterprises must rely on the traditional consumer market,so many enterprises can choose the channels,in the sale of products wholesale,sales agents are gradually promoted.In the Internet,the enterprise product sales directly on the Internet platform,which further enhance the regional restrictions,but also lays a new foundation for the development of electronic commerce.China's most influential in the development of e-commerce e-commerce platform taobao.com is mainly using the C2 C model,as a representative,then the e-commerce platform extends the B2 B model of e-commerce,B2 C e-commerce and so on,in the development of a variety of electronic commerce mode,O2O mode began to appear,at first O2O mode success in foreign countries,and the introduction of our country,in the O2O model of e-commerce network group purchase in China began to rise,the U.S.group,handle group purchase become O2O mode leader in the development of a number of e-commerce mode,people expect more and mode of electronic commerce and service is higher.Secondly,the O2O pattern in the development of electronic commerce and other relative ratio has more obvious advantages,the O2O model compared with B2 B and B2 C model not only in the logistics and distribution time have obvious advantages,but also can shape the local industry brand is high,it can be directly facing the community,water can be electricity network,property and so on are directly related to a platform,accelerate the upgrading of the local market demand and service,the foreseeable future O2O local e-commerce model will occupy the dominant position.This paper will study the development of O2O e-commerce mode in our country,analyzed the bottleneck existing in our country of O2O mode,and with the development of K company as an example to analyze its advantages and problems,the main bottleneck and puts forward a new mode of thinking,in order to provide more suggestions and new ideas for the O2O electronic commerce enterprise our reference.