Research On The Development Strategy Of H Electric Power Company Under The New Electric Power System Reform

With the deepening of the reform of the sale of electricity side,the sale of electricity market is rapidly advancing process.As the core of power consumption,the sale of electricity is not only the export of electric power production,but also the entrance of customer service.In 2016,the sale of electricity market reform process,all parties have formed a diversified pattern of competition,ahead of the layout of sale of electricity business enterprises through the auction has achieved fruitful returns,a new round of electricity reform is continuing to release a huge bonus.But the power to change the initial specific trading mechanism is not perfect,affect the sale of electricity company entry and exit flow mechanism is not perfect and other policy factors,and most of the sale of electricity company development strategy is not clear,the lack of competitive power of marketing experience,professional talent shortage situation,the sale of electricity enterprises are still facing great pressure on the operation and strategic risk.Based on the background of this industry,this paper focuses on the following aspects of the analysis of a traditional power generation companies owned by the sale of electricity companies:(1)Combing the new round of electricity reform policies,analysis of the current situation of the sale of electricity industry,summed up the future development trend of the sale of electricity companies.(2)using Potter's five forces model,SWOT analysis,strategic analysis of the development of the specific research object,summarizes the enterprise's risks and opportunities,to provide reference and help for the sale of electricity company.(3)According to the actual situation of the enterprises,the transformation of integrated energy service business development strategy for the sale of electricity enterprises,put forward to strengthen the marketing ability,adjust the organizational structure,accelerate professional talents cultivation,improve service viscosity of safeguard measures.