Research On The Development Strategy Of HR Henan Electricity Sales Company

With the deepening of the new round of power system reform,the market of the traditional monopoly has been gradually released,and the marketization process of the sale of electricity has been greatly advanced.Electricity sales business as the core part of electricity consumption,is linked to the power production and power users,which is a key link in the process of electric power industry chain value realization,became the capital attention of all parties in society.Through analyzing electric change two years of operation,market players are from many different levels participated in the competition in the market,there is a clear development strategy and the market anticipation of electricity sales enterprise has made a lot of revenue through competitive bidding.So time reform and new sell electricity company,in the face of electricity market reform and release huge bonuses,due to the imperfect laws and regulations and other supporting policies,sell electricity companies failed to build a clear strategy system,the organization ability does not match the comprehensive influence of factors such as,specific representation is marketing talent shortage,lack of innovation,etc.,are faced with the risk of a variety of business and survival pressure.Based on the above background,based on the comprehensive development strategy on the basis of the theoretical framework adopted a PEST analysis,porter five model and SWOT analysis method,the integrated use of in the power market reform new sell electricity produced by the company on this subject,proposed the HR sell electricity company in henan development strategy framework,such as enterprise vision,strategic objectives,business strategy;At the same time,combining with the organizational capability of Yang triangle theory,the enterprise's functional strategy is set up and the organizational capability of the company can be organically combined and unified.