Study On The Core Competitiveness Of The Reorganization Of Beiqi Changhe Based On Mergers And Acquisitions

Since twenty-first Century,China's automobile industry rapid development,automobile production and sales of 2 million vehicles by 2000 to 2016 28 million.In less than 20 years,the yield of over 14 times,an increase of nearly 26 million vehicles.So far,Chinese has gone beyond Europe,Japan,the United States and other automotive industry leading power.Whether it is from the consumer,or the current ranking in the world Chinese from production is in the first place.The automotive industry from the beginning of the downturn in the steady stage,and later gained rapid growth in recent years,the rapid growth period,especially after 2009 basically is in a stage of rapid development,rapid development to promote China's auto industry pattern has produced profound change.The size of the auto industry gradually increased,the phenomenon of mergers and acquisitions gradually increased,the range of products more abundant,quality has been greatly improved.The independent brand into the automotive industry,and many enterprises after the merger and reorganization,the increasing scale of automobile industry,the trend of prosperity,the Chinese also began to power from the car towards the vehicle power.In the rapid development of the automobile industry gold for ten years,Changhe Automobile had six consecutive years as a mini boss and mini car master,along with its sibling Hafei Motor,due to years of losses,the market downturn,eventually leading to deteriorating business conditions in the SASAC of the State Council,in October 2010 by the Changan China automobile group company restructuring,become its wholly owned subsidiary.After the reorganization of the Changhe Automobile has encountered new challenges and new opportunities hitherto unknown,especially after the international financial crisis in 2008,where after the reorganization of the Changhe Automobile will go,is a major strategic issue can not be avoided in the Changhe Automobile Front.Chinese in Changan after the reorganization of the third for years,the enterprise culture fusion,management contradictions,losses continued to expand and other issues,the final strike.In the failure of this restructuring,Changhe car almost caught doomed eternally abyss.Thus,Changhe Automobile self-help,combined with BAIC starting second by recombinant.2013 in October,Beiqi group joint Jiangxi province government reorganization of Changhe Automobile.After the reorganization of the Changhe Automobile Industry Planning in auto group,Changhe Automobile will serve as an important strategic base in the south of the Beijing car,carrying the BAIC Group Chairman Xu Heyi described as "to achieve the 2020 vehicle sales of 5 million vehicles,of which more than 50% independent brands,the automotive industry to enter the world top 12,into the world's top 500 brands" and "Beiqi Dream".After the second reorganization of the Changhe Automobile can temper forward,can play a synergistic effect with BAIC,based on the description of the core competence and the theory of mergers and acquisitions,restructuring of Beijing Automotive Group Changhe Automobile case practice analysis,restructuring in describing the history of enterprise development,motivation,enhance the analysis before Restructuring Problems and reorganization the core competitiveness of Changhe Automobile,Changhe Automobile reorganization and puts forward to enhance the core competitiveness of further solutions and countermeasures,analysis of two cases with success and failure,finally summarizes the experience of Chang River automobile reorganization and obtains the enlightenment.