The Research Of Recombination & Integration Of China Eastern Air Catering Group

With the push of economic globalization and information oriented, together with the deeper recombination of three aviation groups in China, competition of aviation industry becomes more vigorous. The current system and pattern does not fit the competition in the marketing economy any more. As the by-line of aviation industry the air catering company has the similar troubles. With the close and further cooperation between China Eastern Group and Singapore Airlines the recombination of air catering companies within China Eastern Group is utmost urgent. Through the integration of the high quality resources among the air catering companies in China Eastern Group, the core-competitiveness can be reinforced strongly. Thereafter, it can be helpful for the whole development of China Eastern Group. This thesis has seven chapters. Based on the modern enterprise development theory the on-site research and investigation on the 14 air catering companies is conducted, especially analyzing the current status and conditions of the whole China Eastern air catering companies. After serious consideration and analysis the suggest development plan of recombination of China Eastern air catering is given. Through set up of Eastern Air Catering Investment Co.,Ltd, competition ability can be well enhanced. Further integration plan from five aspects is also launched. It could be useful for the long- term development of China Eastern air catering group.