Study On The Urban Tourism Competitiveness Of The Pearl River West River Economic Zone

As a leading industry of the tertiary industry,tourism not only plays an important role in alleviating employment pressure,increasing local fiscal revenue,creating profits etc,but also is more conducive to the transformation of the local industrial structure,so it has obtained the community's attention and attention.Pearl River--Xijiang economic belt of the city's economic development level is very uneven.Since the "Pearl River--Xijiang Economic Zone Development Plan" released in 2014,the coordinated development of regional economy has rose to a strategic height,but as an emerging economic growth zone,its tourism development and competitiveness of the relevant research is very few.In this context,the study of tourism competitiveness in the economic zone has important practical significance from the theory and the practice.This paper constructs the evaluation index system of urban tourism competitiveness from five aspects:tourism resources,economic environment,tourism performance,infrastructure support and natural environment,collects data for the cities by 2014,evaluates the comprehensive score of each city and makes a concrete analysis of its tourism development 's advantages and disadvantages through the SPSS principal component analysis.Then the 11 cities are divided into three levels by cluster method.Specifically,the first level is the absolute advantage of the tourism competitiveness of the core area--Guangzhou,followed by tourism competitiveness of radiation--Nanning,Liuzhou,Zhaoqing,Foshan,Finally,tourism competitiveness development area--Guigang,Chongzuo,guests,Wuzhou,Baise,Yunfu.And then combined with the index score detailed analysis of the various levels of tourism development problems,Then,from the perspective of the regional as a whole,the paper analyzes the shortcomings of the economic development:(1)The difference between cities is obvious,some cities show polarization;(2)Inadequate infrastructure,poor transport accessibility;(3)The independent development of the city,the lack of effective integration.Based on the foregoing,This paper first puts forward the strategy of promoting tourism competitiveness for each level development status,existing problems and future potential:(1)For the core area,Guangzhou tourism industry is large in scale,good efficiency,But in a large number of developed attractions,in addition to some large attractions have a high reputation,many attractions have not been known to the majority of tourists,resulting in attractions into the output is relatively low.In the future tourism planning,Guangzhou should be rich in tourism products system,strengthens the publicity of his tourism resources,with the huge attractions of the huge flow of advantages,it improves the tourist reception rate of small tourist attractions and creates the Guangzhou tourism brand.(2)For radiation zone,these cities have a certain economic strength,their tourism industry is also a significant advantage,It is concluded that the four cities are correctly guided,fully tap the potential of tourism development,their tourism competitiveness level can be greatly improved.(3)For development areas,these cities' main component and the city comprehensive strength score are low,Compared with other cities,the economic development of these six cities is relatively backward,the tourism resources are also very poor,the urban transportation network is not convenient,the urban infrastructure construction is not perfect,therefore,the development of urban tourism planning should pay attention to avoiding weaknesses in the future.This is feasible to proceed from the following three aspects to enhance tourism competitiveness,vigorously develop the urban economy and create a prosperous environment conducive to the development of urban tourism;strengthen the construction of tourism infrastructure,improve the management mechanism of tourism operation;fully tap the potential of tourism development,after researching and evaluating the natural landscapes that have not yet been developed,develop their tourism resources,increase publicity efforts to improve the new scenic spot.As the economic belt with the city between the close,mutual influence,should seize the favorable policy opportunities,coordinated development and achieve win-win situation.At the end of this paper,the following suggestions and countermeasures are put forward to enhance the overall level of tourism competitiveness from the perspective of regional tourism development.(1)Play the advantages of resources tourism city,driving regional tourism development;(2)Develop tourism product marketing strategy,work together to build economic belt tourism brand;(3)Scientific planning regional tourism industry,strengthen the integration and development of tourism resources;(4)Play a leading role in the government,the development of tourism economic belt joint development mechanism.