Research On Process Patterns And Governance Of International Tourism Public Opinions

With the increase in international tourism it shows that the public sentiments are growing and the trend of scale and frequency rises in resent years.New media development makes people get the right resources for discussion and the public sentiments maybe revealed in public?So every travel destination country,tourism enterprises and participates have to consider what tourist are talking about.This paper first introduces the social environment and the development situation of international tourism public sentiments.It analyzes the relationship between four structural elements of the public opinions and explores the reasons for these impacts.The negative comments not only damp the mainland tourists'enthusiasm,but also harm China's image.Only by responding effectively to the negative comments,can be accountable to our public and change the whole image of China in the world.The last part of this paper provides some suggestions for dealing with the crisis of international tourism public opinions.