| This article embarks from the industrial chain development related theory research,in combination with the practical situation of shaodong rose industry chain development,Based on SWOT analysis Angle rose industry chain development,the development of the industrial chain of shaodong rose factors such as strengths,weaknesses,opportunities and challenges for comprehensive analysis.From the production,processing,marketing,social services,analyzes the four segments shaodong industrial chain development present situation and existing problems of rose.Considering the general functional effect theory of industry chain,from value-added effect and integration effect and agglomeration effect,competition effect and multiplier effect and brand effect from six aspects of shaodong rose industry chain effect analysis.Using the analytic hierarchy process quantitative selected shaodong rose industry leading products,thus rose industrial products for the future development direction to provide theoretical guidance.For the present development of shaodong rose industrial chain each link,and the overall competitiveness is not strong,raise the level of shaodong rose industry chain countermeasures and Suggestions are put forward.The main results were as follows:(1)Shaodong rose the advantage of industry chain development is mainly the transportation is convenient,the climate is suitable the production of roses,the construction of ecological industrial park to make rose industry agglomeration effect more highlights;Disadvantage is mainly shaodong rose industry chain organizational level is not high,not form their own features,brand effect is poor;Opportunities are mainly the current rose product market demand is growing and changzhutan economic construction to promote the development of shaodong rose industry;Main challenges is the competition between enterprises as well as the threat from the brand effect.(2)The problems existing in the development of production shaodong rose industry chain mainly include:rose planting management extensive,roses,was a terrible shortage of scientific talent rose industry intensive degree is low,the ability to resist risk is not high;Machining link problems mainly include:a weak,lack of market competitiveness,r&d link technology lag,brand effect is not strong;Sales problems mainly has:price information system lag,all kinds of market system is not sound;Social service link problems mainly include:the economic subject is relatively fragmented,has not been effectively integrated,has not yet formed,complementary advantages,supporting functions of social service system.(3)Shaodong rose industry chain are value-added effect and integration effect and agglomeration effect,competition effect and multiplier effect and brand effect six functional effect.The main factors influencing the leading product selection for product yields,especially the economic benefits.Future development process,shaodong order rose in the development of industry leading products to choose:rose essential oil>yellow barbed roses and refreshing liquid>rose scented tea>cell SAP.(4)Based on the above of shaodong industrial chain each link of roses and the analysis of the overall functional effect,improve the level of shaodong rose industry chain countermeasures and Suggestions are put forward.In perfect rose shaodong industrial chain link,mainly from the following rose production base construction,improve enterprise technology level,building famous brand of rose products,integration of the market system,improve the marketing channels and improve the network rose industry chain service system and other aspects;In the aspect of the whole industry chain competitiveness,mainly from the planning and construction of roses industrial park,building rose theme park,expand product deep processing channel and set up a research center of roses and other aspects. |
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