| The industry of the liquid crystal display (LCD) is one of the industries with development potentiality in the future. At present, the world's LCD industry can be divided distinctly into three main markets: Japan market, Korea market and Taiwan market.The LCD industry of China keeps a high speed of development and expands its industrial scale drastically. But there is a long distance compare with some developed country and Taiwan province in LCD industry. It shows follows: its industrial train is unreasonable; the products are situated at the lower and middle end of the LCD products'chain. There are few core LCD technological products with independent intellectual property rights. The financing of LCD companies is difficult, its profits are low, and its potential is limited.Applying the theory of industrial economics and strategically management theory, this thesis is to analyze the inner and outer environment, characteristics, challenges and opportunities that LCD industry faced with and present the developing strategy of Chinese LCD industry.This paper consists of main parts.Part One analyses the present situation and the development tendency of global and the Chinese LCD industry, points out that China's LCD industrial scale in China is small, its industrial chain is unreasonable and it is developing unevenly among different regions. By this way, the paper clears the external environments of developing LCD industry of China.Part Two studies the theories of competitiveness and set up models.Part Three Compared with the developed countries'LCD industry competency, this paper establishes the corresponding index and the model to analyze and put forward the countermeasure and finds the opportunities and threats, the strengths and weaknesses.Part Four draws out major developing strategies of Chinese LCD industry as below: the strategy of human resources, the strategy of technology, the strategy of fund and so on. |
PDF Full Text Request