Research On Business Model Of Chain And Economy Hotel Of Shandong Grace Inn In Expansion

Reform and opening up, China’s hotel industry booming in the21st century, the economy hotels in China’s emergence and rapid growth is attracting wide attention.Large number of economy hotels to luxury hotels in different price and market position, comfortable accommodation services have been recognized by the market.At the same time, China’s economy hotel how to achieve healthy, stable growth, has become an urgent problem to be solved.Based on developing of China’s economy hotel this article attempts to define the definition economy hotel and its business model, elaborates the basic theory of world economy hotel’s development experiences,analyse the development history and questions of economic hotel in China.In this paper, Grace Inn chain, for example, from a business model, combining the concept of budget hotels, features, business model and other basic concepts and theories, and through the SWOT analysis, the expansion of the Grace Inn business model is analyzed for the domestic economy and the expansion of the hotel business model of choice for reference.To sum up, the innovation about the thesis mainly contains systematical basic theory of economic hotel according to analyze the world economic hotel’s development; construction the business model of Grace Inn. At the same time, the thesis is short of some real anlysis of Grace Inn.The research directions about the business model need some furthur study in the future.