Font Size: a A A

Study On Recruitment Of Pharmaceutical Enterprise Talents Of Network Public Opinion Research

Posted on:2018-12-28Degree:MasterType:Thesis
Country:ChinaCandidate:P Y FangFull Text:PDF
GTID:2359330518468633Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of the Internet by leaps and bounds,the scale of Internet users growing,the emergence of new form of new media,and the network technology increasingly upgrading,stakeholders including investors,the public and partners are increasingly rely on the Internet to collect enterprise information to carry out decision-making analysis such as investment,purchase and cooperation.Many scholars have made related empirical studies.For example,enterprise information network public opinion will affect the investor's decision,and then will affect the volatility of the stock price of listed companies,and even the oscillation of the related industries.Therefore,for the enterprise,the value of network public opinion related work is growing.Among them,the network public opinion analysis work is an important part of the whole network public opinion work,so network public opinion analysis talent is enterprise backbone of the architecture of the network public opinion talents.Personnel competency model construction of enterprise network public opinion analysis talents will help to improve enterprise network public opinion recruitment management practices,and improve enterprise network public opinion analysis ability,and then lay a solid foundation for the enterprise management of public opinion.The whole process of enterprise network public opinion occurring needs professional and accurate analysis of events from network public opinion analysis talents,which will provide a solid foundation for the decision and the action of public opinion deal-with talents,and then make positive impact on the relevant interests of public opinion events.Research purpose of this article by studying the competence elements of the medicine enterprise network public opinion analyst is to build the competency model,basing on which people carry on the corresponding recruitment,in order to improve the level of the medical enterprise network public opinion talent.With the way of literature analysis and post analysis,this paper preliminarily refines the competence characteristics of the pharmaceutical enterprise network public opinion analysis talents,and then builds a pharmaceutical enterprise network public opinionanalysis personnel competency model.Finally,through the questionnaire survey,the behavioral event interview and SPSS data analysis method,it analyzes and optimizes the preliminary model.Building system of network public opinion analysis personnel based on pharmaceutical enterprise competency model,provides a scientific and quantitative basis for personnel recruitment and selection processes,and improves the quality of the recruitment for pharmaceutical enterprise network public opinion talents,and also provides reference for related personnel recruitment.
Keywords/Search Tags:pharmaceutical enterprise, network public opinion analysis, personnel competency model, recruitment
PDF Full Text Request
Related items