The Development Strategy For International Settlement Of H Bank

Recently, with the developing opportunities of financial globalization, many financing institutions included many different banks such as policy banks, stated-owned joint-stock commercial banks, foreign banks,city commercial banks, rural credit cooperatives and so on are constantly forging ahead in international settlements field, developing their specialized business and building their brand competition advantage to form the best competition advantage under the general trend of marketing economic development.H Bank, as a new municipal commercial bank which raised sharply from northeast region in a market environment that is full of opportunities and challenges, is actively exploring new markets and constantly deepening their business innovation progress during the 15 years’ development progress. They lead opened the international settlement business in northeast region, and they also gained first foreign exchange franchise in three northeast provinces. They got the first market-maker of yuan against ruble exchange. Then they established the first ruble cash exchange centre throughout the country, the ruble exchange amount ranks first place in the whole nation. Based on risk prevention and compliance operation system, H Bank exploits their advantages and endeavors to find out the disadvantages in order to keep up to the international developed level and guarantee all kinds of business will be developed harmoniously, rapidly, healthy and orderly. This article is according to the theory of enterprise strategic management, comprehensive analyzes the current situation and existed issues of H bank’s international settlement business. Based on internal and external developed environment analysis,it builds up the SWOT strategy analysis model,after that this article concludes the advantages and disadvantages, opportunities and threats of H Bank’s international settlement business. By systemic analysis of qualitative and quantitative, this article aims to build up and develop strategic thought, strategic purpose and strategic principle.It also clearly puts forward the development strategy of H Bank’s international settlement business and the strategy safeguard measure they should take which to guarantee the final strategy goal realized smoothly. The content which this article studied will give a realistic guiding significance to future H Bank’s continuous, steady and long-term development of the international settlement business.