The Research On Development Strategy Of Express Company In Heilongjiang Province

In the context of rapid economic development, express company S in Heilongjiang Province is facing an unprecedented severe test,managers of the company realized that only by utilizing strategic management theories and constantly enhance the management level,improve the overall competitiveness to maintain the competitive advantage of enterprises.Through the study on development strategy of express company S in Heilongjiang Province,can help it understand recent changes in the external environment in the new environment,Assessment of enterprise's internal conditions in time, seize the opportunity of rapid development in the express industry, makes enterprises become stronger.Firstly, this paper introduced the profiles, development and constitutional status of express company S in Heilongjiang Province, internal environment of enterprises have conducted in-depth analysis. Through the analysis of the company's operating conditions,Human resource profile, cultural philosophy, Express Company S in Heilongjiang Province clearly recognize their own operating conditions, lay the foundation for finding suitable for enterprise's development strategy. Secondly,this paper analysis of the company's external environment, by using the PEST method, business environment analysis, five forces competitive environment analysis, the SWOT method, reach the conclusion that Advantages outweigh the disadvantages, more opportunities than threats . Thirdly, this paper defines the objectives of express company S in Heilongjiang Province, the formulation, principles and ideas of development strategies, Accurate positioning of the company development strategy,specific description of the corporate mission,vision and core values of express company S in Heilongjiang Province. Determining express company S in Heilongjiang Province's overall development strategy: diversification and intensive growth strategy; determine functional strategies of the company: including Human resources management strategy, marketing strategy,financial strategy,research and development strategy. Finally,this paper aimed to express the company's overall strategy adjustment programs,it give us Five safeguards:Strengthen to build corporation civilization, Strengthening the construction of enterprise informatization, strengthening the construction of enterprise's organizational structure,strengthen the key customer marketing, optimizing enterprise service quality, achieve the company's development strategy.