Research On Information Needs And Behavior Of Farmers

The problem of agriculture, countryside and farmers is an important problem in the current situation of our country. In the development of building a new socialist countryside in China, due to the influence of external factors such as urban and rural development strategy and location, China's urban and rural development is unbalanced.Urban and rural construction differentiation is serious, and rural construction has become China's modern information technology to promote a major problem.Farmers are the core of the problems of agriculture, countryside and farmers and the development of rural informatization in China. However, the farmers still exist lack of cognitive ability of information needs, and information expression is weak. The rapid development of social informatization and the contradiction between farmers' ability to accept information ability cannot be effectively improved. And the farmers lack sufficient cognitive initiative about their own information. In summary, the study of farmers'information needs and information behavior has far-reaching significance.This paper has carried on the careful research and study to the related materials at home and abroad around the research topic, and has carried on the thorough inquiry and the analysis from the time, the content and so on many aspects. And further discover the characteristics and types of farmers' information needs and related aspects,and contribute to the related research. This paper draws on the scientific research achievements of rural economics, information science and behavior, and studies the construction of the model of farmers' information demand and information interaction. The content of this paper is divided into six parts: The first part: explain the specific reasons and research prospects of this study, as well as domestic and international research achievements and methods in this regard. The second part: through the study of reading and inquiry related to the literature, the definition of farmers information needs and information behavior concept,and further explanation. The third part: further analysis of the types of farmers information needs, characteristics and other factors,to explore the development of contemporary farmers information needs. The fourth part: further analysis of the process of farmers' information behavior, characteristics and influencing factors, to explore the development of contemporary farmers information behavior. The fifth part: through the analysis of the information needs and information behavior of farmers, summarize the relationship between information needs and information behavior, and establish the template. The sixth part: for the previous study to further correct, put forward their own new ideas and suggestions.