Research On Green Lnnovation Strategy Of HS Company

Big data technologies have made great progress in recent years,the application of which has had a huge impact to the economic development in China and even whole world,and also had a profound impact on the development strategy and marketing mode of enterprise,this is both an opportunity and a challenge for enterprise.HS company is one of the manufacturers of transformers in China,in the situation of market competition and big data technology widely used in reality,HS company take active measures,integrating prospectively the big data technology factors into the enterprise development strategy,put forward green innovation strategy of the enterprise,which has important significance for enhancing the competitive ability of HS company.Based on the analysis of the equipment condition,the technology and management,staff quality,market environment of HS company,and industry competitive characteristic and market demand,HS company's internal and external environment,according to HS company's strengths and weaknesses,we studied in-depth the HS's opportunities and challenges in the new situation.By use of the of PEST analysis and SWOT analysis,we put forward the strategy thinking of integrating big data technology factors into the development strategy,green innovation strategy of HS company,including cost reduction strategy,vertical integration strategy and expansion strategy.At the same time we also developed the specific functional strategy,so that the green development strategy could help HS company to avoid weaknesses,to adapt to the new era of science and the development trend of green development concept.In this paper,the construction,implementation and guarantee of green innovation strategy of HS company are expounded in detail.