| With the development of the Internet economy in our country,more and more Internet company was set up.Which is based on the platform of the Internet companies has developed rapidly,since WeChat birth and is widely used,many companies use WeChat this social platform for commercialization,in product development,marketing channel,customer relationship maintenance have achieved good results,but also there is a human resource management,technology implementation,marketing channel building and other issuesThis article mainly to the SD WeChat business platform(SDcompany)to study the development strategy.Articles in the related theoretical research,on the basis of fully analyzing the SD WeChat commercial frequency of internal and external environment,and through the analysis of the value chain.To SD WeChat business development strategy to build platform,puts forward the integrated development strategy based on the background of Internet resources.In order to enrich this paper,the article deeply analyzes the similar enterprise case,"are you my hot mama" company for SD WeChat business platform of empirical references for the implementation of the strategy of development.Then,the article from the human resources system to establish,business focus strategy design,marketing channel construction,proposed the concrete strategy,strategic alliance construction guarantee SD company resources integrated development strategy implementation.On this basis,according to the development of the company,is the human resources development strategy,marketing channel development strategy,business focus on the development strategy,scientific research and development strategy of specific implementation safeguard measures are put forward.Finally,the article puts forward the conclusion and outlook,the lack of strategy implementation and attention points,so as to provide Suggestions for the development of SD company,and for the enterprise development under the background of the Internet platform,especially community platform class enterprise development to provide certain reference. |
