Research On The Strategic Transformation Of H Company Under The Background Of “Internet +”

With the development of the Internet,mankind has entered the era of big data,the resulting flow of all kinds of Internet related industry is becoming more and more thriving.Internet thinking is constantly expanded in the current market economy,market competition level gradually under the background of deep drawing is put forward,in the "Internet +" social development under the new situation,the enterprise is facing a new competitive environment different from the traditional market,which provides a new competition in the market for the enterprise space,in this new competitive space,enterprise is facing the expansion of the,increase the strength,speed,the diversity of organization federation and competition.Internet platform which has a significant network externalities,to the enterprise competition has a great influence on the Internet,change enterprise competition rules,changed the way and method of enterprise gain competitive advantage.Opzoon company is based on Internet platform of information science and technology enterprises,under the background of "Internet +",Internet companies shall abide by the competition law,how to face what kind of internal and external environment,realize the strategic transformation and development of how.This study not only for Internet businesses on the platform of network economy is very important,in the face of the irreversible trend of the development of current,for the development of the national economy and the improvement of international competitiveness has important significance.This article stands in the forefront of the era of Internet economy development,fully absorb the modern economy,management and related disciplines,on the basis of research results,from a new Angle to study the enterprise strategic transformation,breaking the previous to people use mechanical point of view to analyze the present situation of enterprise strategy to try different ways to explore the development of the enterprise strategic transformation problem.This paper intends to solve the problem is in the "Internet +" opzoon company under the background of the era of strategic transformation were studied.Opzooncompany as an empirical case,through analysis of the study,to set up based on the adaptive enterprise strategy management under the network economy framework.In the traditional strategic management theories have been unable to give more constructive opinion,under the present situation of enterprise by research the Internet economy environment of enterprise’s strategic choice to guide enterprise competition,in order to obtain sustainable competitive advantage.