Hubei Province Agricultural Product Network Marketing Development Research

As a big agricultural province, Hubei province, one of the agricultural output is larger, electronic commerce technology developed in recent years, through the network marketing, sales have, in order to make the agricultural product network marketing to get long-term development. Based on the current situation of development of Hubei province agricultural product network marketing, for example, by using the SWOT method,principal component analysis (pca) of Hubei province agricultural product network marketing are analyzed, and the result shows that:Hubei province agricultural product network marketing advantage prominent, with high quality characteristics, cultivate the brand of agricultural products, agricultural products the network marketing consciousness gradually improve, at the same time there are lack of agricultural product network marketing the main body, form a complete set of logistics distribution system to improve the shortcomings, imperfect market information platform construction three aspects, called for network construction in Hubei province agricultural product network marketing is gradually strengthening, strengthening government support, at the same time network market for agricultural products competitive threats and challenges.Through the analysis of Hubei province agricultural product network marketing,increase in Hubei province agricultural product network marketing support system construction, application system construction, system construction and the construction of supporting system. Intensify the building of Hubei province agricultural product network marketing support system to strengthen the network marketing infrastructure construction engineering, agricultural product network marketing database work.Increase in Hubei province agricultural product network marketing application system construction to strengthen market research system construction, the construction of network information publishing system, construction of network sales system. Intensify the building of Hubei province agricultural product network marketing safeguard system to strengthen the network marketing organization, marketing capital security, marketing talent. Increase in Hubei province agricultural product network marketing supporting system construction to improve the quality of agricultural products and the degree of standardization, implementing agricultural brand strategy and improve the ability of agricultural products distribution.