Strategic Study On Network Marketing Of Agricultural Products In Jiangxi Province

The development and perfect of Internet technology has led to the rapiddevelopment of the electronic commerce application. Domestic enterprises areexperiencing an unparalleled change of the marketing environment. The traditionalcommodity marketing pattern is suffering hitherto unknown impact of e-commercenetwork.The development of electronic commerce in the field of agriculture is theinevitable trend in China. Agricultural products online transactions will popularizewith the Internet and spread to the inland underdeveloped areas. At the same time,relying on electronic commerce, the logistics of agricultural products in Chinese willgradually realize globalization. Work standardization of agricultural products will befurther strengthened to be more adaptable to electronic commerce trading mode ofagricultural products. The agricultural enterprises in Jiangxi Province, the networkmarketing platform should seize the opportunity, keeping pace with the times,innovate network marketing mode of agricultural products, build a new agriculturalproducts marketing platform to solve the contradiction of agriculture in our provincethat is "small farmer and big market". Network marketing can realize the balance ofagricultural production and market demand, improve circulation status of agriculturalproducts, promote the trade of agricultural products and increase the income offarmers.This paper has conducted the research on the network marketing of agriculturalproducts in Jiangxi province. The first part of the paper mainly introduces theresearch background and significance, research ideas and content, research methodsand innovative points of the structure，the domestic and foreign research review.The second part introduces the current situation and the network marketingmodes of agricultural products in our country, and the network consumer groups ofagricultural products in China were analyzed.The third part, the network marketing modes of agricultural products in JiangxiProvince and online businesses subject in Jiangxi were analyzed, using case analysis: "the Net grain in Nanchang City" project-"Rice Boss Flagship store".The fourth part analyzes the existing problems of Jiangxi agricultural productsnetwork marketing: lack of network marketing talents, brand marketing needs to beimproved, electronic payment, logistics and distribution problems, etc.The fifth and sixth part, combined with the actual situation in Jiangxi, putforward some countermeasures for the network marketing of agricultural products inJiangxi.