Customer Satisfaction Analysis Of Kohler (China) Investment Co.,Ltd.

The development of enterprises is essential to retain customers, and the key factor to retain customers is customer satisfaction. Customer satisfaction has an important impact on enterprise' strategic?marketing strategic?profitability and customer loyalty.The healthy development of enterprises can not do without high customer satisfaction. As we all know, the development of sanitary ware industry has been very mature, competition between bathroom companies is also very intense, and the development of relatively limited space. As a well-known bathroom brands - Kohler, how to security market share and development prospects in the current market environment, I think in addition to pay attention to their own products in the functional innovation and technology research and development aspects of the reform, we must pay more attention to the improvement of customer satisfaction.First, this paper analyzes the Kohler bathroom environment and pointed out the significance of customer satisfaction on Kohler to enhance the competitiveness of enterprises. Secondly, define the concept of bathroom products, customers and customer satisfaction, review the theoretical basis and measurement model of customer satisfaction, analyze and summarize the influencing factors of customer satisfaction, Then the setting range of influencing satisfaction variables is obtained. Thirdly, the factors that affect the satisfaction degree of bathroom products are determined by the method of text analysis and expert investigation. On the basis of the above, we designed the questionnaire of satisfaction degree of bathroom products, statistical analysis of the questionnaire data "service satisfaction - problem processing speed","logistics satisfaction - moving to designated locations","installation after sales satisfaction - after installation services","product satisfaction -environmental protection and energy saving","logistics delivery satisfaction -on time delivery", the linear relationship between the 5 variables and dependent variables of "Kohler sanitary product satisfaction". Finally, the paper gives some countermeasures for the problems of five variables.