A Study On The Innovation Performance Of Mobile Phone Companies Based On PLC Theory

From the birth of mobile phone, it shows impressive momentum. Many mobile phone companies continue to manufacture new products to gain more benefits, mobile phone product life cycles are getting shorter. However, the rate of phones replacement at this stage is faster and faster, in most cases, it is technology-driven or competitive-driven results rather than demand driven, fast update rate will not only result in a tremendous waste of resources, but also makes mobile phone companies continue to increase innovative pressure and risk, decrease innovation and efficiency, also increase the burden on consumers.This paper introduces PLC theory to study the performance of mobile enterprise innovation. This paper focuses on the entire mobile phone industry and mobile phone product life cycle stage and the mobile phone business innovation model, studies and analyzes the relationship between product PLC theory and product innovation, describes the negative impact of shortening the product life cycles of mobile phone, and build models to give guidance and suggestion on how to manage development costs, extend produce life cycles, replace old products and choose innovation strategies reasonable. At last case study provides supports for entire paper.