A Research Of Niche Theory For Tianjin Port Logistics Development CO.,LTD.

Small and medium-sized enterprises are one of the factors that promote the development of China's economy, but in the actual development is often quickly eliminated by fierce competition in the market,the main reason for this problem is the lack of SMEs own competitive advantage. Small and medium-sized enterprises (SMEs)have formed a comparative advantage in small and medium-sized enterprises (SMEs) in their areas of expertise, business and niche markets by using niche strategies to focus on existing funds, resources and capabilities. However, in the course of implementing the niche strategy, enterprises can not fully understand the content and key points of the niche strategy, and still face a series of problems such as unable to keep the niche competitive advantage for a long time. Tianjin Port Logistics Development Co., Ltd. in the business development face the same problem. The purpose of this paper is to use the theory of niche to Tianjin Port Logistics Development Co., Ltd. as the research object,analyze the company's development strategy, and put forward corresponding solutions according to the problem, so as to Tianjin Port Logistics Limited in which further The development of long-term advantage to the company's niche competitive advantage on the basis of the core competitiveness of enterprises, while the Tianjin Port Group's other similar small and medium-sized logistics and transport enterprises to provide reference value.This article first elaborated the related concepts and theories of the niche theory,which provided the theoretical basis for the strategic choice and the implementation of Tianjin Port Logistics Development Co., Ltd.; then, the internal and external conditions and development status of Tianjin Port Logistics Development Co., And analyzes the problems existing in the business development of Tianjin Port Logistics Development Co., Ltd., and provides the objective basis for the selection and implementation of the niche strategy of Tianjin Port Logistics Development Co., Ltd.; Finally, based on the theoretical basis and objective basis, Tianjin Port Logistics Development Co., Ltd. has developed a niche strategy for the company's business development to provide guidance.This article has certain reference value to the development of the small and medium-sized enterprises, especially to Tianjin Port Group's other similar small and medium-sized logistics and transportation enterprises have greater reference significance.