Channel Selection And Pricing Strategy Of Manufacturer Under Dual Channel Closed-loop Supply Chain

The continuous development of the Internet makes the online channel gradually deriving from many forms,such as Tmall,Jingdong and Suning network distribution model.Manufacturers through opens different online channels and traditional channels to form a unique dual channel supply chain to expand product sales.With the continuous development of economy,there are many problems has attracted the sight of people,such as environmental pollution,resource shortages.Manufacturers are also facing the recycling waste product problems.This makes the closed-loop supply chain becoming the focus object.Therefore,dual channel supply chain and the closed-loop supply chain has important research significance.In view of this,based on the existing research,the basic model of double channel are analyzed.Combining the feature of dual channel supply chain and the closed-loop supply chain,two different channels of double closed-loop supply chain in the manufacturer's pricing decision problem are studied.Firstly,introducing price cross coefficient and the commission ratio,manufacturers' supply chain channel selection and pricing decisions are studied in three kinds of double channel,The equilibrium results of different mode are analyzed.The results show that the manufacturer's channel selection and pricing decision making is not only related to cross coefficient,also related to the commission ratio.Manufacturer direct selling online dual channel mode of is bigger profit than the other two modes,online retailers has more profits in the distribution,Channels has the maximum profit of supply chain on the Internet to selling goods on a commission basis.From the analysis results,double channel distribution online or online sell double channel conforms to the manufacturer's option.Online marketing double channels is not suitable for as a mainstream platform for selling products,but can use the network advantage,mining potential customers,further promotion of the brand.Secondly,introducting price cross coefficient and recovery rate,online distribution double channel combining the closed loop supply chain which the manufacturer is responsible to recycling are set up.Based on the five different channel power structure,manufacturers' pricing decision are studied.The results show that the manufacturer's profit in four kinds of decentralized decision is higher than two retailers' profits.The equilibrium solution has different performance in the fivedifferent channels power structure.The effect of price cross coefficient is different to the major economic variables.The different channel power of manufacturer and retailer will lead to different interests in the supply chain.The interests of the dominance members may not be higher than others.When the channel power disparity is bigger between supply chain members,the greater the channel conflict and the lower the overall efficiency of the supply chain will be.Lastly,introducting price cross coefficient,recovery rate and the commission ratio,online selling double channel combining the closed loop supply chain which the retailer is responsible to recycling are set up.Based on the three different channel power structure,manufacturers' pricing decision are studied.The results show that the overall profit is maximum in the centralized decision model,while the manufacturer's profit maximum in the Stackelberg game decision-making.Bertrand game decision-making is more close to the centralized decision making.Manufacturers may be able to give up the decision superiority to encourage retailers,stability of the relationship between the two at the same time reduce the conflict between channels,improve the efficiency of the whole supply chain.