Application Of E-commerce In Rural Tourism In Chengde City

There are abundant rural tourism resources in Chengde City and the development potentiality is great.According to national standards of classification,investigation and evaluation of tourism resources,Chengde owns all the eight main classes of rural tourism resources.The Mongolia Style villages which relies on the advantages of Manchu and Mongolian culture in Chengde,the cultural tourism village built along the upper reaches of Liaohe RIver and relied on the advantages of Qidan culture are particular and of great attractions.In addition,there are the Danxia landform landscape represented by the QingchuiPeak(Chime Hammer Peak)and Shuangta Mountain(Double-Tower Mountain),the water landscape representatives,such as Panjiakou Reservoir,the animal and plant landscape based on Wuling Mountain,and so on.The abundant tourism resourceshas laid a good foundationfor the development of Chengde tourism industry in Chengde.This paper first describes the current situation of the development of rural tourism e-commerce at home and abroad and analyzes the current situation of the development of the Internet and the net users,which clearly shows that Chengde has the prerequisite for the development of rural tourism e-commerce.The author also analyzes the reasons why rural tourism e-commerce goes no further.Then the a conclusion of application of e-commerce to solve the problems such as low reputation and slow development in Chengde rural tourism.Secondly,through the investigation of the current situation of the existing rural tourism e-commerce in Chengde City,including its cooperation with the tourism platform,and analyzing of the existing tourism e-commerce system,this paper points out the problems in the development of Chengde rural tourism e-commerce and comes out with proposal to resolve the proposal.Then,on the above basis,this paper suggests to constructan e-commerce platformwhich conforms to the characteristics of Chengde's rural tourism resources,including the main function modules of the platform,the hardware facilities needed by the platform and the design route of the rural tourism e-commerce platform.In addition,the budget in need to run the platformis conducted and mode of operation is analyzed.At the end of this paper,the authors discusses how to integrate the e-commerce platform with the feature rural tourism resources to improve the current e-commerce system in Xinglong County.This paper suggests that the construction of e-commerce system in Chengde Rural tourism needs to integrate "tourism portals","cloud computing","tourism big data",and"Internet of Things" and conduct the following aspects of work:(1)establish web service system;(2)establish service platform;(3)Establish a city terminal;(4)establish the terminal of rural scenic spots.Finally,the paper aims to provide reference for the decision making of the related departments of rural tourism,enhancing the competitiveness of tourism enterprises and increasing the farmer's income and thus gives the countermeasures and suggestions on the application of e-commerce in Chengde rural tourism,including construction of rural tourism propaganda platform for tourism enterprise resource sharing,cooperation with a due division of labor and overall management of tourism enterprises and government departments,enrichment of the contents and forms of e-commerce websites of rural Tourism,establishment of regional development funds andstrategic alliances of rural Tourism enterprises,development of rural tourism e-commerce mobile app.