Research On Development Strategy Of GD Group Company

In the context of global economic restructuring,slowing growth in international trade and investment,and sluggish global recovery,plus lead-acid batteries since January 1,2016 the levy of excise tax,and the Ministry of Environmental Protection issued by the "strengthen the lead-acid batteries and renewable lead industry pollution prevention and control work notice",further aggravating the burden of enterprises,lead-acid batteries in the development of enterprises face a heavy limit.Therefore,how to adapt to the new economic normality,adjust the company strategy,keep the company's sustainable development,is the current lead-acid battery enterprises in China urgently to solve the major issue.This article is based on the study of relevant literatures at home and abroad,using the relevant theories and methods of strategic management,taking GD group as an example,analyzing the external environment of GD group development,using SWOT analysis tools,analyzing its current strategy,clarifying.the strategic positioning and strategic choice of GD group development,and proposing the safeguard measures of strategy implementation.Its contents are mainly divided into seven parts:(1)Introduction.This part mainly includes the background of the thesis topic,the research significance,the current research situation,the research method and the content and frame of the research.(2)The theoretical basis of this paper.It mainly includes the definition of strategic,strategic management and other related concepts,the type of strategy,the basic methods of strategic management research and related theories.(3)GD Group development of external environment.The main analysis of GD Group development of external environment,including macro environment,competitive environment,so as to provide a basis for corporate strategy development.(4)GD Group Company's existing strategy and SWOT analysis.The main analysis of GD Group Company's existing strategy deficiencies,and use SWOT analysis GD group internal strengths and weaknesses,external opportunities and threats,to provide the GD Group strategic choice for the basis.(5)GD group development of industrial positioning and strategic choice.On the basis of the five-force model and SWOT analysis,the paper studies the industry selection mode of the relevant companies at home and abroad,proposes the industrial positioning of GD Group Corporation,and analyzes the strategic choice of GD group by using SWOT analysis tools.(6)GD Group company strategy implementation of the safeguard measures.This part mainly from the role of strategic leadership,creating ability of organization,training and shaping the culture and cultural support strategy and cultivate the ability to update the strategy of security measures for the implementation of GD group strategy in four aspects.(7)Research conclusions and perspectives.This paper summarizes the main conclusions and prospects of future research.