Research On The Development Of Theme Parks In Shandong Province In The New Era

As a creation by human tourism landscape theme park,born from 1950 s onwards,it has a great attraction to the tourists,after half a century of development,an important part of the theme park has become the global tourism industry.From the first theme park in China from1989 "Splendid China" opening theme the park has undergone several rounds of investment and construction boom in China,has formed a huge industrial scale.With the increase of the number of theme parks,to enter the foreign large-scale theme park group,the development of theme park in China has entered a new period,in such a situation,the theme park development in Shandong province facing many challenges.The review of the development of the theme park and the relevant theoretical research results through this study,analysis of the new era,the theme park development in the new situation,research from different angles The development of the status quo and problems of Shandong Province,the theme park,and discusses the development countermeasures of Shandong Province in the new period of the theme park.The first chapter is the introduction,introduces the research background,through literature review,combing the research progress at home and abroad on the theme park development,mainly using the method of literature research and field investigation in Shandong Province,the theme park were analyzed.The second chapter is the theoretical basis,through literature review,combing the relevant theoretical basis of the theme park,including the concept of the theme park,the types of theme parks,tourist location theory,theme park life cycle,permeability and revisit the theme park,theme park and the surrounding real estate development.The third chapter is the characteristics Shandong Province,the theme park appeared in the new period,analysts believe that the new features of the development of the new period in Shandong province are the main theme park theme park of high investment,large scale high technology;The more widely used;the theme park market competition is becoming increasingly fierce;consumer groups constitute the new changes.The fourth chapter is the present situation of Shandong Province,mainly from the type,theme park theme,time evolution,space layout,location selection,the current situation of the development of several aspects of peripheral industries in Shandong province of the theme park were analyzed.And summarizes the theme park in Shandong Province in the development of the main problems are: the theme is not prominent;the spatial agglomeration is excessive,the fierce competition in the market;the ticket price is high,the surrounding industrial development;similar projects,the homogeneity of products.The fifth chapter is the countermeasure research in Shandong Province,the theme parkdevelopment issues put forward the development countermeasure of Shandong Province in the new period of the theme park are: combining with Shandong regional culture,highlighting the theme;scientific planning,strengthen supervision;build The theme park complex,the depth extension of the industrial chain;to speed up the update cycle of the theme park;standard theme park management and service;improve the market subdivision,expand marketing channels.The sixth chapter is the research conclusions and deficiencies.