A Study On Status And Influential Factors Of China's Theme Park

Since Disneyland opened in California U.S. in July 1955, theme park industry has extending around the world quickly, and the development is gathering momentum In 1989, the first large-scale theme park in China-Shenzhen Splendid China miniature scenic area opened, which led the domestic theme park building boom by huge demonstration effect. The next two decades, domestic theme park industry experienced "building craze" and also soon "collapse frenzy." Among the ups and downs, the industry gradually moved toward a rational and maturity.These years, investors'enthusiasm for the construction of theme parks is heating up again. The huge consumer groups, increased income levels and consumption upgrading by rapid economic development stimulate the investors' motives. Mean while a considerable number of local governments'supports promote this trend. However, whether the park investors could circumvent the previous "failure" cycle this time, and the government administration could give macro regulation and control in a timely manner, are depends on clear understanding of past history and right judge of future trend to the theme park industry. For this reason, this paper attempts to summarize the development process in some extent, and select the May 2009 pre-selected A-level scenic area theme park as an object to sum up the experience and lessons in the theme park phylogeny and analysis the development characteristics. On this basis, author attempts to analyze the influential factors of theme park industry for offering scientific and reasonable proposal to future trends.This paper is divided into five parts. Chapter one:Introduction. It is mainly describes the significance of this research, research methodology, research content, and literature review. Chapter two, review of theme parks phylogeny. This chapter reviews comprehensive course of development of theme parks as well as China and foreign in order, and summarizes characteristics of the development. The third chapter analyzes the status of China's theme parks. Author selected 191 A-level scenic area theme parks as object, and described the composition, distribution of domestic theme parks and the business state. Chapter four:The influential factors and development trend. Focusing on local economic development level, traffic development level, source market conditions, market environment, industry environment, market costs and other factors that affect the theme park industry, author discuss the factor of theme park development in social factors by quantitative analysis. Also from the tourism development stage and the theme park internal factors, this paper carries out a qualitative research study. Based on the previous chapters, the theme park's future development trend is prospected. Chapter five:suggestions and prospects.