The Research Of Competition Strategy For Geological Exploration Of ZJZM Company

In recent years,the geological exploration industry investment decline,increased competition and profits shrinking,that is very different with the past ten years which was expressed growthy.The amount of resources imports far more than exports,resulting in a large number of domestic slow sales of resources,and appeared resouces oversupply situation.The investment of Country in mineral exploration is declined,geological technical service market competition is increasing fiercely.The geological exploration industry situation is not optimistic in our country currently.ZJZM company was established in the process of the reform on business system,it has been responsible for the mineral resources exploration and scientific research in Zhejiang and other provinces since its inception.It was established in 2007,the main business is geological exploration and extension industry,It has begun to take shape through the development in recent years.However,it coincided with the "from strength to decline" awkward situation of geological prospecting market when the company is about to begin the crucial period of rapid development in big strides,that is directly affecting the growth of a company in recent years.there are unprecedented challenges of company by how to change management methods and strategies rapidly in currently period.This article has analyzed the background and environment of industry based on the status of geological exploration of ZJZM company,and then points out the existing problems in structure and competitive strategy.This article has analyzed the industry competitors’ and its own value chain by used strategic analysis tools,and then it’s recognized the situation and repo sition.ZJZM company is suitable for differentiation competition strategy through the SWOT analysis.And it is implemented in terms of service and innovation differentiation.This arcticle analyzes from the level of industrial structure,professional level and technological innovation,human resource management,enterprise culture construction measures,to ensure the implementation of the strategy of differentiation.The study also has certain theoretical significance,it introduced the relevant theories of strategic management of geological prospecting in competitive strategy.through analyzing、selecting and implementing the domestic geological exploration industry competition strategy to promoted the benign development of geological exploration enterprise.It also has certain theoretical reference and exemplary role in the formulation and implementation of competition strategy of the exploration prospecting enterprises.