Research On The Development Of Asset Management Business Of C Securities Company

Under the influence of mixed trend and fierce market competition,the development of securities companies under the supervision system of the same industry did not play a comparative advantage and low competitiveness.In addition,the innovation capability of China's securities companies was limited,which caused the cross-management business to cross with other business Overlapping,easy to gather systemic risk;Secondly,by the promotion of limited ways to lead to marketing strategies are more extensive and not active;Finally,the information disclosure is not sufficient,the client can not keep abreast of the flow of funds and risk-return situation,may lead to greater market volatility.This article will C securities company's asset management business as a case for a detailed analysis.The research found that the securities company in the business innovation products and services a single,marketing propaganda is not in place for the business process of investment risk,liquidity risk,credit risk is not perfect risk prevention measures,coupled with the regulators have not yet developed a perfect fit The above problems are mainly caused by the external environment of economic downward pressure and unequal competition conditions,the lack of talent within the securities companies and the immaturity of the related mechanisms,and the reasons for the loopholes in the last regulatory oversight of business.In view of the above problems and their causes,this paper puts forward that the incentive system should pay attention to the introduction of talents,enrich the types of products,diversify the marketing of the Internet platform,set up the firewall between the business and strengthen the information disclosure mechanism,and finally the supervisory authorities Combined with the corresponding laws and regulations to implement a unified regulatory.The above suggestions are both theoretical and practical in order to provide constructive reference value for the development of asset management business of securities companies through the analysis and conclusion of this paper.